What is GDPR? Did you know that time is running out to ensure your business is GDPR compliant? With the deadline slowly creeping upon us we need to ensure our data protection is completely up to date and all our customers’ data is safe and secure. The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy across Europe: the same law applies to protect all EU citizens data privacy and to change the way organisations in the EU approach data privacy. Although the key principles of data privacy are still the same as the previous directive, there are still many changes that have been proposed to the regulatory policies. How will GDPR affect my business? Any business gathering data is required to comply with the new GDPR and must ensure it receives clear permission to use clients’ data for any purpose. Data users must also be informed how their data will be used and what marketing activates it will be used for. All data being held must be with clear permission and must only be used in the way described to the customer at the time the data is collected. It’s not just the way we gather data that is changing but also the way we store and hold it. Businesses are required to document what personal data they hold, where it came from and who they share it with. In principle this should help reduce the nuisance text and calls that irritate most people. How data should be held The GDPR requires you to maintain records of your processing activities. For example, if you have inaccurate personal data and have shared this with another organisation, you will have to tell the other organisation about the inaccuracy, so it can correct its own records. You won’t be able to do this unless you know what personal data you hold, where it came from and who you share it with. You should document this. Doing this will also help you to comply with the GDPR’s accountability principle, which requires organisations to be able to show how they comply with the data protection principles, for example by having effective policies and procedures in place. Privacy Notice When currently collecting any data, businesses are required to provide people with certain information, such as who you are and how you intend to use their data. This will usually be done using a privacy notice, under the GDPR there are additional pieces of information that will need to be added such as: you will need to explain how you will be processing the data, how long you hold it for and that all individuals have a right to complain if they think there is a problem with the way you are handling their data. Any business involved in marketing (and most businesses do some level of marketing) should consider how the new GDPR will change things for them. As well as the changes to collecting data there are also changes on how we market and how we ensure people agree to receive direct marketing inputs. When gathering data, customers need to accept whether they would like to receive any marketing or not. They also need to be made aware of any instance in which they may be contacted and what it may be regarding. Businesses are required to specify any possible reason in which a customer may be contacted such as promoting new products or services and even updates on the business. Privacy Notice Example How can you find out more? If you want to learn more about the changes a great site to visit is: https://www.eugdpr.org If you have any questions about your marketing data and the need to comply please contact us and we will provide assistance.
Data security on social media platforms has been an issue for some time now. As you may know Facebook has been under fire since the Cambridge Analytica scandal and many users are unsure how safe their data really is. Well the good news is that you can now take steps yourself to secure your data and stop others from tracking your movement on the internet when using certain applications. How? Well, a new add-on to Mozilla’s Firefox browser prevents Facebook from tracking you. Mozilla’s new Facebook Container extension means that if you log into Facebook and then visit another website, your online movements cannot be tracked and associated with your profile. That’s a big improvement isn’t it? Since most of us use Facebook in our daily lives, whether for personal use or for business, and most of us aren’t too keen on the idea of our every action being monitored, this is a huge step in the right direction. We need the security of knowing that our data, and information is safe and can’t be accessed by anyone else. So, I would strongly recommend you think about using Firefox. It’s a great browser anyway. Another interesting point for you to think about is this: Since 2010, anyone can access and download their own data. Most people have been completely unaware of this. In the wake of the Cambridge Analytica scandal Facebook have made it clearer exactly how users can access all their data. You have full access to everything Facebook has! Everything you have ever posted or done on your Facebook profile is available to you. This data can be downloaded, providing you with access to your archives, it can be downloaded and stored and is as easy as 1,2,3. Ok, there are pros and cons here on a personal level – it can be quite scary looking back in time in such detail for all sorts of reasons. But it’s a great feature and has all sorts of uses if you need to locate something from your past. How to access your data On your Facebook profile, click the small arrow at the top right-hand side of the screen, select settings from the menu. In the bottom left of your General Account Settings you will find the line of text that says, “Download a copy of your Facebook data”, click this link. This will take you to the page where you can download your archive. Click the big green “Download Archive” button, this will begin your download. Your data archive will include the following information;
- Your profile (timeline) information, e.g. your contact information, interests and groups.
- Wall (timeline) posts and content that you and your friends have posted to your profile (timeline).
- Photos and videos that you have uploaded to your account.
- Your friends list.
- Notes you have created.
- Events to which you have RSVP’d.
- Your sent and received messages.
- Any comments that you and your friends have made on your Wall (timeline) posts, photos, and other profile (timeline) content.