Author Archive

Importance of Email Marketing in 2017

If you asked the person next to you if they have ever sent or received an email, what do you think their reply would be? It’s very likely to be a yes. When running a business, email marketing still remains the most effective way to reach people on a large scale.

With nearly 2.5 billion people worldwide using email it is clear to see just how important email marketing is for business. It’s a big part of our lives with each of us receiving at least 1 email a day. Above all email marketing is a very personal way of connecting with your audience. The more personalised the email the better the results. Emails can also be tailored depending on your customers’ needs and wants so that every communication is relevant to their interests.

Still not convinced on the importance of email marketing for your company? Read on to discover 6 great tips on why you should be using email marketing for your business.

1. Trumps Competitor, Social Media

Of course we’re not saying forget about social media as it is equally as important for any business’ marketing strategy. Social media is the medium to use when interacting with your audience. Companies use social media to strengthen relationships, it is the first step towards your goal – the conversion.

Email marketing is the perfect medium when it comes to converting your target audience. Emails with specific content and messages that are of value to your target audience see the best conversion rates. Communicate regularly with your audience through email, it won’t be long till they become members, customers or supporters of your company.

2. Money Saver

Email is great when looking for a cost effective marketing solution. It allows you to reach a large number of potential customers while spending nothing but your time.

Compared to more traditional marketing efforts such as print, TV, radio etc. which can take up a lot of time and money, email marketing is the way to go. With emails, you still get that visual appeal but with added benefits. They enable your customers to receive follow-up information instantly upon receiving the email through the inclusion of links to your website for example.

The cost benefits to using email marketing far outweigh most other forms of marketing. With the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates email attracts, you receive more positive responses from your audience. Responses that are received more quickly at a lower unit cost.

3. Targeted and Tailored

Email marketing allows you to tailor messages sent to your audience through the segmentation of your lists. Messages that resonate with that particular audience and can provide something of interest, something of value.

This is something that is difficult to achieve through other marketing mediums. Take social media for example. When posting to your target market the message posted isn’t tailored to a specific audience but instead is generalised. By using your email marketing software correctly, you will be able to address your audience by name, separate by certain topics and deliver these to particular members on your list.

It is essential that you don’t spam your audience. Use email marketing to build loyalty and trust between yourself, your brand and your customers. Email marketing is important for building relationships with prospects. Email them at appropriate times ensuring your tone is polite and friendly. Don’t bombard them with emails, you’ll very quickly loose them as a potential customer.

4. Demands Attention

Ignoring an email isn’t easy to do. Emails captivate us and without realising you’ve probably replied, forward, clicked-through or signed up. Emails are the perfect medium for directing traffic to your website through the simple use of a click-through and ultimately drives sales. Emails demand attention and without doubt produces results.

5. Measure Results

When using email marketing softwares such as MailChimp (probably the most popular) the software makes it easy for you to track the results of your recent emailing campaign. Who opened your email for example, which links were clicked, how many people unsubscribed. Remember to keep track of your emailing campaigns performances, this will help you improve on your emailing tactics for your next campaign.

6. Thank you Mobile Phones

Look around, I bet you see most people either on their phones or at least looking at them. They could be checking their emails. In this technological age most people now own a mobile phone, this makes emails more accessible at all hours of the day.

Not using email as part of your internet marketing strategy will have a detrimental effect. Your missing out on a channel that most of the world uses. Get emailing!

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3 Perfect Ways Game of Thrones Uses Content Marketing

We’ve all heard of the popular TV series Game of Thrones. Whether you love it/hate it or couldn’t care less there’s no escaping the phenomenon which has spread around the world. With an average of 1.6 million UK viewers hooked with every episode its ratings never fail to disappoint. So what drives this popularity? Gripping storylines, epic sets and eye watering budgets aside there is another contributing factor to this success, their content marketing strategy. The team behind Game of Thrones are the experts in showing exactly how it’s done.

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A Client to Remember

The Azzurro-Blu phones ring nonstop throughout the day but on January 26th there was one phone call that got the whole team at Azzurro-Blu excited.

We have to admit that it doesn’t take much for the Azzurro-Blu team to get excited, especially when it comes to clients and creative work, but when Robert G. Phillips called requesting a meeting we were intrigued. He didn’t give much away over the phone and he didn’t have to. All the team needed to know was that he was an author. No time was wasted, the next day Commercial Director Cameron Sim visited him at his home. Definitely a cosier meeting place than the usual café or meeting/board room. It was there we found out a lot more about the mysterious Robert G. Phillips.

Over a hot cup of tea on a very cold and wet January day all was revealed. A local author, Robert Phillips, 84 has written 3 inspiring books. Born in India, he moved to Scotland where he worked as a Marine Engineer for many years. Later in his life he started working as an industrial engineer and later still as an applications engineer at Robert Gordon University until he retired in 1997. Upon retirement his passion for writing evolved. Each book was written for a reason, whether to educate, entertain or to simply inspire. All he wanted to do was to get his books and their messages out there. That’s where the team at Azzurro-Blu come in.

Some of the Azzurro-Blu team had never embarked on a marketing campaign for an author before so were delighted when the opportunity came along. He’s an author with a difference though, a difference that was an inspiration to the team. What makes him so unique is his disregard for profit. What Robert values is the opportunity to share his thoughts, experiences and imagination with others. All he wants is for people to read his books, his stories and learn from his personal experiences across his many years of life. With his aim in mind the team got to work developing a marketing campaign which pinpointed the best way to help share his three books. Social media proved key, as always successfully promoting the three books, “The Circlip”, a gripping true story about Robert’s experience at sea, “Smile and Deliver”, a journey on the finer points of effective speaking and “Tammy the Seagull”, an imaginative, action packed children’s book.

Robert visits the office for an update meeting a few times a month and there isn’t a meeting that we don’t look forward to. He is a truly inspirational man and not to mention a great author who brightens up the Azzurro-Blu office every time he walks through the door. The team at Azzurro-Blu are always more than happy to have him in the office and listen to his many, fascinating stories he brings with him keeping us smiling every month. He’s a client to remember.

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