GDPR and Your Business – What You Need to Know Now

What is GDPR?
Did you know that time is running out to ensure your business is GDPR compliant? With the deadline slowly creeping upon us we need to ensure our data protection is completely up to date and all our customers’ data is safe and secure. The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy across Europe: the same law applies to protect all EU citizens data privacy and to change the way organisations in the EU approach data privacy. Although the key principles of data privacy are still the same as the previous directive, there are still many changes that have been proposed to the regulatory policies.
How will GDPR affect my business?
Any business gathering data is required to comply with the new GDPR and must ensure it receives clear permission to use clients’ data for any purpose. Data users must also be informed how their data will be used and what marketing activates it will be used for. All data being held must be with clear permission and must only be used in the way described to the customer at the time the data is collected.
It’s not just the way we gather data that is changing but also the way we store and hold it. Businesses are required to document what personal data they hold, where it came from and who they share it with. In principle this should help reduce the nuisance text and calls that irritate most people.
How data should be held
The GDPR requires you to maintain records of your processing activities. For example, if you have inaccurate personal data and have shared this with another organisation, you will have to tell the other organisation about the inaccuracy, so it can correct its own records. You won’t be able to do this unless you know what personal data you hold, where it came from and who you share it with. You should document this. Doing this will also help you to comply with the GDPR’s accountability principle, which requires organisations to be able to show how they comply with the data protection principles, for example by having effective policies and procedures in place.
Privacy Notice
When currently collecting any data, businesses are required to provide people with certain information, such as who you are and how you intend to use their data. This will usually be done using a privacy notice, under the GDPR there are additional pieces of information that will need to be added such as: you will need to explain how you will be processing the data, how long you hold it for and that all individuals have a right to complain if they think there is a problem with the way you are handling their data.
Any business involved in marketing (and most businesses do some level of marketing) should consider how the new GDPR will change things for them. As well as the changes to collecting data there are also changes on how we market and how we ensure people agree to receive direct marketing inputs. When gathering data, customers need to accept whether they would like to receive any marketing or not. They also need to be made aware of any instance in which they may be contacted and what it may be regarding. Businesses are required to specify any possible reason in which a customer may be contacted such as promoting new products or services and even updates on the business.
Privacy Notice Example
How can you find out more?
If you want to learn more about the changes a great site to visit is:
If you have any questions about your marketing data and the need to comply please contact us and we will provide assistance.

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Happy New Year

We would like to take this opportunity to provide a short update on what has been happening at Azzurro-Blu as the New Year approaches. It has been some time since we wrote a Blog and we know we should write more often. Although our commitment to Social Media keeps people informed in a general sense, our Blog gives us the opportunity for more in depth comment.

It has been a challenging year. This has been true for most businesses in the North East economy. However, we intensified our own marketing efforts from Q2 onwards and this translated into a strong second half of the year.

We set some specific targets and have achieved some 80% of them. Examples of these include: We now host over 100 websites. We now have a broad web site portfolio with significant depth of experience in complex e-commerce projects. We improved the technical capability of the team by adding more programmers to match our level of marketing capability. We started working on our own SEO profile (We had focused on direct marketing at start up because of the SEO competition in our space. But – a bit like the tradesman whose wife complains nothing gets done at home we had worked SEO successfully for others but not for ourselves. And so since starting in September we have made good progress). We have incorporated some interesting consultative projects into our portfolio. So all in all it has been an exceptionally busy year with good progress made on many fronts. None of this would have been possible without the skills, imagination and diligence of the team.

The bulk of the team has been together for about four years now. Some of the team worked for an affiliate company and spent time successfully building other businesses before a range of circumstances saw the need for Azzurro-Blu to be born. Added to our new team members, we struck an alliance with Aberdeen marketing agency Fresh Ideas that we believe was useful for the clients of both parties. Whilst Fresh Ideas focused more on small and medium sized businesses and start ups this allowed us to collaborate on some good projects.

Perhaps the most interesting growth area has been our consultative marketing projects. It isn’t easy persuading a business that nothing major is going to change from a marketing or sales perspective without a budget. But that truth has enabled several clients to seek the external support required or to substitute internal effort for external support. Usually marketing transformation starts with a new plan, or the review of an old plan. But as they say in most walks of life it is good to have a plan. And that is certainly true in marketing. Our particular USP of having the experience and ability to devise AND implement an effective marketing plan has meant that any marketing materials we produce are created and reviewed with a marketing objective in mind. We believe it is this focus that has driven our growth in 2016.

We have some exciting plans for next year. To all of our clients in particular we would like to thank you for working with us this year and we take this opportunity to wish you a Happy and Prosperous New Year.

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The Need To Adapt

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Those words were written by Eric Hoffer in 1951. But they are just as relevant now. Our local economy is in crisis. The market has changed. Two types of company will definitely make it to the other side. Businesses with vast cash reserves, and businesses that find a way to make sales.

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Its Never Impossible to Make that Sale!

I read recently that George Forman the former World Heavyweight Champion said that if he could give his children one gift it would be the ability to sell! With the ability to sell he felt they would be well equipped to succeed in life. If your future is affected by the down turn in the oil industry, then I’d suggest that there’s no better time to think about the customer, selling and what they mean to your business or your future as an individual.

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Get in touch

To find out more about the range of services on offer please get in touch and one of our team will be happy to help.


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